A BRAND WATER campaign is designed from end to end. The process connects strategy, creativity, production and distribution so that every can has a clear role within the campaign.
1. Objective and audience
We define what the brand needs to communicate, who it wants to reach and in what context. An edition for a festival is different from one distributed in hotels, offices or universities.
2. Editorial concept
We turn the message into a newspaper- or magazine-style cover: a headline, a visual, a call to action and an identity consistent with BRAND WATER.
3. Production
We adapt the design to the can format, prepare final artwork and coordinate production. Each edition can be numbered and become a collectible object.
4. Distribution
The campaign reaches locations selected for audience fit: events, activations, restaurants, hotels, offices, studios, premium retail and out-of-home actions.
5. Digital extension
The can can include a QR code, URL or call to action that connects the physical interaction with a landing page, content, a promotion or a measurable experience.