BRAND WATER
Newsroom
Ideas on packaging as media, tangible advertising, events, distribution and brand culture.
BRAND WATER
Advertising on water: what it is and how it works
A guide to campaigns printed on water cans and their integration with physical experiences.
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Corporate water for offices and companies
How corporate editions can support meetings, internal culture and client relationships.
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Custom water for events and experiences
How to use canned water at conferences, launches, festivals and corporate gatherings.
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Ambient media: advertising integrated into the environment
Ambient media uses everyday objects and spaces as unexpected communication channels. Its value appears when the message makes sense in that place and moment.
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Branded water in Argentina: an emerging category
An introduction to branded water and its opportunities for Argentine brands.
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How to design campaigns on cans
Strategy and design principles for turning a can into an advertising piece.
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Branded water for hotels and hospitality
How to integrate water editions into rooms, lounges and hotel events.
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How to measure a physical campaign with QR codes
Ideas for connecting a can with digital metrics and calls to action.
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Packaging as a communication medium
Why packaging can work as an editorial and advertising channel.
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Tangible advertising: from the feed to the hand
What a physical piece adds to campaigns dominated by screens.
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