A physical piece can be measured through unique QR codes, URLs, promotional codes, forms or specific content.
Why it matters
The metric should match the objective: visits, registrations, downloads, sales, participation or interaction time. The QR code is not the objective; it is the bridge.
A useful strategy
The best result appears when product, message and distribution are designed together. The piece must be attractive in its own right while also serving a specific objective.
How BRAND WATER applies it
BRAND WATER uses a consistent editorial system to turn every edition into a recognizable unit. The advertising brand leads one edition while the platform preserves its identity as a medium.