At an event, water solves a practical need. When customized, it can also present the agenda, a sponsor, an idea or an activation.
Why it matters
Distribution should be planned around the event flow: entrance, registration, rooms, backstage, tables or exit. Each point creates a different kind of interaction.
A useful strategy
The best result appears when product, message and distribution are designed together. The piece must be attractive in its own right while also serving a specific objective.
How BRAND WATER applies it
BRAND WATER uses a consistent editorial system to turn every edition into a recognizable unit. The advertising brand leads one edition while the platform preserves its identity as a medium.