A can distributed at an event, hotel or office can work as ambient media because it participates in the experience instead of interrupting it.
Why it matters
A can distributed at an event, hotel or office can work as ambient media because it participates in the experience instead of interrupting it.
A useful strategy
The best result appears when product, message and distribution are designed together. The piece must be attractive in its own right while also serving a specific objective.
How BRAND WATER applies it
BRAND WATER uses a consistent editorial system to turn every edition into a recognizable unit. The advertising brand leads one edition while the platform preserves its identity as a medium.