Branded water describes the use of packaged water as part of an identity, campaign or experience. In Argentina, the category can connect brands, events and distribution networks.
Why it matters
The opportunity lies in combining local production, attractive design and a circulation strategy that does not treat the package as disposable merchandise.
A useful strategy
The best result appears when product, message and distribution are designed together. The piece must be attractive in its own right while also serving a specific objective.
How BRAND WATER applies it
BRAND WATER uses a consistent editorial system to turn every edition into a recognizable unit. The advertising brand leads one edition while the platform preserves its identity as a medium.