A campaign on a can needs one main idea that can be understood in seconds, while still offering a second layer for the person holding it.
Why it matters
Headline, brand, edition, QR code and legal information must coexist without clutter. An editorial system organizes the information and keeps different versions consistent.
A useful strategy
The best result appears when product, message and distribution are designed together. The piece must be attractive in its own right while also serving a specific objective.
How BRAND WATER applies it
BRAND WATER uses a consistent editorial system to turn every edition into a recognizable unit. The advertising brand leads one edition while the platform preserves its identity as a medium.