BRAND WATER allows a brand to become part of an experience without interrupting it. The campaign is integrated into a useful, desirable product with a physical presence that complements digital media, content, out-of-home and events.
Use cases
Launches
Special editions for product launches, seasons, premieres or new identities.
Events
Hydration and communication in one piece for conferences, festivals, premieres and experiences.
Content
A physical cover that can amplify an editorial, audiovisual or social campaign.
Hospitality
Brand presence in hotels, lounges, restaurants and premium service spaces.
Corporate
Editions for offices, internal gatherings, onboarding, culture and institutional communication.
Sampling
A useful sample that creates contact, photography, conversation and recall.
What a campaign can include
- Editorial can design.
- Numbered or limited edition.
- Campaign landing page or QR code.
- Distribution plan.
- Photo and video content.
- Activation at physical locations.